EarthHue Asta-Max 100 is a premium astaxanthin oil suspension sourced from the freshwater microalgae Haematococcus pluvialis, standardized to 5% natural astaxanthin content. Astaxanthin is a ketocarotenoid renowned for its exceptional antioxidant capacity — measured at up to 550 times that of vitamin E and significantly exceeding that of vitamin C, beta-carotene, and CoQ10 in comparative ORAC assays.
This is the same carotenoid responsible for the distinctive pink-red flesh of wild salmon, trout, and lobster, which accumulate astaxanthin through their natural diets. EarthHue Asta-Max 100 is produced through controlled closed-tube photobioreactor cultivation of H. pluvialis, followed by supercritical CO₂ extraction to yield a clean, solvent-free oleoresin. The oil suspension format ensures maximum stability and bioavailability.
The product serves dual roles as a high-performance colorant and a functional bioactive. In aquaculture, it is the gold-standard pigment for achieving natural salmon and trout flesh coloration. In human nutrition, it is formulated into sports recovery supplements, antioxidant blends, and skin-health products. In cosmetics, its potent antioxidant profile supports anti-aging and photoprotective formulations while lending a warm red-orange tone.
EarthHue Asta-Max 100 complies with EU E161j and holds FDA GRAS status (GRAS Notice 000450). It is non-GMO, free from environmental contaminants associated with open-pond cultivation, and fully traceable from algal strain to finished ingredient. Each batch is certified for astaxanthin content, isomer profile (predominantly 3S,3'S), heavy metals, and microbial purity.
For manufacturers who refuse to compromise on potency, purity, or natural origin, EarthHue Asta-Max 100 represents the highest tier of microbial astaxanthin — nature's most powerful carotenoid, precisely cultivated.
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Source |
Microalgae (Haematococcus pluvialis) |
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CAS No. |
472-61-7 |
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Color |
Deep red-orange |
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Concentration |
5% astaxanthin, oil suspension |
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Key Benefit |
550× antioxidant power of vitamin E |
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Regulatory |
EU E161j · FDA GRAS (GRN 000450) |
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Applications |
AquacultureSalmon FarmingSports NutritionCosmetics |
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